Practical Public Relations for the Small Business

Posted by admin On March - 9 - 2009
Public Relations for the Small Business: Tools and Tactics for Competitive Advantage is the name of the newest book launched by Dave Skocik.
“Practical Public Relations for the Small Business,” is packed with straightforward, inside information to help small businesses survive during this recession by economically getting the word out that they are alive and well.
It reflects 25 years of experience from a public relations professional and provides the answers to:
Practical Public Relations for the Small Business
  • Make multiple approaches for visibilityand credibility
  • Target your markets for results
  • Work with customers and clients
  • Bring employees solidly onto your team
  • Shape your message
  • Work with the media
  • Buy the right media
  • Get free coverage
  • Highlight your business and yourself
  • React properly in a crisis
  • Perform a basic SWOT analysis
  • Be a star with the public
  • Write a press release that will be used
  • Conduct a press conference
  • Create word of mouth and testimonials
  • Do outreach and engagement
  • Network
  • Pull emotional triggers

Purchase Book Here

Press Release Book

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